October 4th, 2011 by Lindsey Rowe
Social media is not just an intrinsic part of our lives as consumers, but it?s a vital tool in the portfolio of an Internet marketing business also. Having had experience of marketing myself, I believe that you too should understand just why social media marketing is so important ? I work from home and I reap the benefits every day!
Your customers and future customers are using social media and it?s a great way to engage with them. In addition to maintaining an online presence with your website, you need to be visible with a social presence also.
Economic times are hard, we can?t deny this, but if you wish to ride out the storm then just lock in to the benefits of social media marketing too keep yourself and your company afloat.
Just devoting the time of one employee in your firm to social media marketing will open up a new world to you. Millions of customers who are hitherto unaware of all you have to offer can be targeted through the social networks, in an entirely cost effective way!
If you use some of the most popular social media marketing methods including blogging, you?ll have a very powerful outreach program that will raise awareness in your brand which in turn, brings credibility for your company.
Any marketer is constantly striving to appeal to and attract the customers, and the fact that social networking is so user driven means that with this system they?re able to simply post any of their concerns in the knowledge that you?re feedback quickly, at very little effort on your behalf.
Likewise, if consumers feel you value their feedback and you implement their suggestions, for example, what to name a product or a perception of a product, they are far more likely to remain loyal to your brand and act as ambassadors on your behalf.
Social media garners a vast amount of traffic per day, so you can quite justifiably expect a significant sales increase, which will respectively increase your return on investment (ROI)
It?s become an invaluable and necessary set of tools to add to your arsenal in the 21st Century and given the many ways we access the Internet including mobile phones and other devices in addition to computers, social media is set to continue the upward growth trend.
We may as well face it, it?s here to stay and we have to move with the times and best of all, it?s FREE.
Statistics show that around 64% of the North American and European public are online, and in all cases, the numbers are incredible ? you?d be reaching a vast audience with minimal effort.
Many businesses are realising just how important social media marketing is, but perhaps they are unsure how is best to start off. Perhaps I would be able to use my own experiences to assist.
The first thing is to decide how to focus and specify. There?s such an incredible array of relevant sites out there that sometime it?s difficult to know where to start, so you really have to pick your battles.
Social media marketing relies on the premise that you can produce attractive content which entices your customers. At first you don?t blatantly sell your products or services, instead building up a portfolio of valued customers who enjoy and learn from your videos, blogs and articles. Only then can you gently nudge them to your website for the true sales pitch!
The three top giants that have become household names that I would recommend are Facebook, Twitter and Youtube.
Since its beginnings in Harvard University a few short years ago, Facebook has grown to become the biggest social networking site on earth. So big, in fact, that if the entirety of Facebook?s users were to be a country, then this would be the 3rd most populated country in the world! Can you count yourself as one of those users?
Twitter has been around for over five years amounting to over 10 billion tweets sent which equates to around 50 million tweets each day and this number is rising rapidly. It?s the place to find out what?s happening in the world. It provides instant updates on almost any topic.
YouTube offers a fantastic opportunity to spread your video content. With the average user spending fifteen minutes a day using YouTube you can be sure of getting publicity here, and it is really so easy.
Any one of these strategies can represent a sure-fire way to get your Internet marketing business started on your journey to success.
Want to find out more about how you can work from home in an online business, then visit Lindsey Rowe?s site on how to choose the best Internet marketing business for your needs.
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